Satyamev Jayate increases in reach and popularity

Satyamev Jayate has continued to grow in reach into its sixth week of launch. The show has now reached out to an unprecedented 43 crore people over the first six episodes aired in India. As per the TAM data for week 24, Satyamev Jayate delivered 4.1 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.4 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan). The combined viewership over the first six weeks reached 12.7 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 43 crore Indians since its launch, which is nearly one in every two Indians who are watching TV. The lead platform for reach build in the simulcast continues to be Star Plus which delivered 75% of the cumulative reach. Says Sanjay Gupta, COO Star India, “We are very pleased that the show continues to have an unprecedented impact. Satyamev Jayate has brought back to TV the hard to please upper SEC audiences who have become loyal followers of the show. The belief is that these audiences are tough to please. To not only get them back on TV, but having done so in such an impactful way is extremely heartening and demonstrates the strength of the content. On the other end of the spectrum the show also delivers well amongst terrestrial homes, demonstrating the universality of the content.” The growth story in social media also continues with more than 68 crore impressions. The show continues to be on top of Twitter trends every week not only in India but also worldwide. Every single episode of Satyamev Jayate has trended as No 1 on Twitter, which is a remarkable performance. The buzz and impact generated by the show online has been unprecedented and conversations have only grown over the weeks. The show’s website continues to receive overwhelming support with messages of encouragement and extremely heartening stories of change at a personal level.