MUMBAI: Zee TV is known for launching shows which have different concepts and stories which keep the audience hooked on to the show.

With successful shows like Kundali Bhagya, Bhagya Lakshmi, Pyar Ka Pehla Adhyaya: Shiv Shakti, Pyar Ka Pehla Naam: Radha Mohan, Rabb Se Hai Dua etc. which have been loved by the audience.

One such show has been Kumkum Bhagya which is one of the most loved and successful shows on television and the serial is doing pretty well. It is among the top 20 shows when it comes to the BARC ratings.

The show is produced by Ekta Kapoor and Shobha Kapoor under the banner of Balaji Telefilms.

Currently the show stars Rachi Sharma and Abrar Qazi has lead roles.

ALSO READ : Kumkum Bhagya Spoiler: Monisha sends goons to attack RV and Purvi

As per sources, Sanak actor Arsh Merchant has been roped in for KumKum Bhagya.

Not much is known about his character but she would be essaying a pivotal role.

Arsh is a known actor in the entertainment business and he is best known for his work in projects like Darbar, Sanak, Duniya etc.

Well, there is no doubt that even now the show is keeping the audience hooked on to the show as the track is quite interesting.

It will be interesting to see what twists and turns would come in the show with the entry of Arsh Merchant.

Well, there is no doubt that even now the show is keeping the audience hooked on to the show.

For more news and updates from television, OTT, and movies, stay tuned to TellyChakkar.

ALSO READ : Kumkum Bhagya SPOILER: Interesting! Prachi will face new challenges after learning that Kk is Ranbir