MUMBAI: Social media has become an integral part of almost everyone’s life. Due to this, many even have become celebrity. Speaking of which, Meethika Dwivedi, 16-year-old girl from Lucknow, has become a sensation on social media.

She is popular for her reels and quirky skits that are heavily laced with desi vocabulary. The Aliganj resident has amassed close to two million followers including Bollywood A-listers on her Instagram account within a year.

She started her Instagram account the_sound_blaze to put out musical videos as a trained classical singer and dancer. “My mother suggested the name of the Instagram account. To reassure her I even posted a song video, but I turned to making reels, which were liked by viewers and everything started to fall in place from there,” said Meethika to media.

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Meethika shoots and edits her videos, which are about relationships and the daily life trivia. She said, “To decide a topic for a new video, I look at what is trending online. A lot of my time is also spent on collaboration videos. I want my content to be unique and relatable with the common person.”

The social media influencer, the youngest child of a businessman father and a homemaker, says her online personality matches her real life. “I am absolutely like the Meethika you see online. I don’t change my accent or vocabulary for my videos. In fact my family members speak in the same way I do online.”

Meethika, who is a student of Class 12, aims for a career in media/journalism. She said, “I took science stream to please my parents like most Indian children, but I want to make a career in media as an extension of what I am doing currently and what I like doing.”

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CREDIT: HINDUSTAN TIMES