MUMBAI: Pt. Iman Das, is an internationally acclaimed classical vocalist who is very renowned for his craft all over, has come up with a soulful music video, which has melodious renditions by many popular artists from across India. The title of his music video is Anand Karo and this will be released Pan-India, on July 5, 2020, on the day of Guru Purnima. The purpose of this initiative is to benefit the young underprivileged children of rural India, affected due to the current coronavirus situation and who can't go to school nor afford live videos and other facilities. 

Most noteworthy is that all the funds raised in the process will be directly going to several renowned NGOs from across India who are working for distressed children. Some of the notable partners associated with the mission are Garia Sathi (http://www.gariasathi.com) which works very closely with autistic kids, MVF India has been on a mission of freeing every child from child labour and giving education to all the children (https://mvfindia.in), Akshara Foundation also strongly believes that education is every child’s right (https://akshara.org.in), Hasiru Dala (https://www.hasirudala.in) are working very closely with waste pickers and their family and working towards providing equal rights to their family. 

The musical line-up includes inspiring artists from various genres from various parts of India like Dev Negi (Popular for his songs like “Chalti hai kya nau se gyarah” from Judwaa 2, “Sweety Tera Drama” from Bareilly Ki Barfi), Aditi Paul ("Ang Laga De Re" from Ramleela, "Veeron Ke Veer Aa" from Bahubali 2), M.D. Pallavi (Kannada Playback Singer, Tv Anchor, Actress), Mridula Varrier (Malayalam Playback Singer), Chandana Bala Kalyan (Carnatic Fusion – popularly identified for her classical rendition), Iman Chakraborty (National Award-winning Tollywood Playback Singer), Rimpa Siva (Female Tabla Maestro), Vishal Krishna (Kathak Maestro), Satyarup Siddhanta (Guinness book of World Record holding Mountaineer), Young sitarist Swarnaba Gupta has done the arrangement of the song and Anand PG has done the video editing. Heading at the realm of the song is Pt. Iman Das (Internationally Acclaimed Classical Vocalist), who conceptualized this entire project and got everyone together under one roof.