India’s one of the popular FM radio networks, 93.5 RED FM has launched a new music campaign - ‘Ilaka RAP’.

It is an initiative to break the stereotypes and introduce an offbeat genre of music. A group of young talented RAP artists from five varied ‘Ilakas’ across the city of Kolkata like Salt Lake sector 5, Shyambazar, Barabazar, Picnic Garden, Park Street, Behala would be unveiled.

The primary objective behind this novel attempt has been the idea to unearth the latent RAP talent in the city. This initiative has led to the astounding discovery of rappers who were very popular in the hip hop circuit and have won several championships nationally, albeit unrecognized by the mass audience. 

A three weeks activity with these rappers has been planned where two rappers will work on one ‘Ilaka’ and will create a rap keeping the nuances, sound and the twang of that area intact.

The activity has already started and will end the next week.

The popular RJ Praveen is playing the pivotal role of uncovering and featuring the rap artists and assigning them with an ‘Ilaka’ on which these young talents would create rap songs.

The initiative on the dint of its creative bend has been showered by immense support from eminent Tollywood celebrities like Dev and Rukmini sharing their thoughts about Ilaka RAP. Further, Subhosree for her connect with Barabazar is endorsing that locality while Jeet has promoted Picnic Garden. Raftaar, the RAP Guru would mentor the artists and share his valuable feedback on the RAPs created.