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Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.
MSM's family of channels in India include: SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently on September 1, 2011, they launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.
As of September 1, 2011, the channel has changed its identity by changing its theme and Sony word being inscribed on top of logos of all its sister channels - SAB, SET, PIX, MIX, SIX and MAX.
