MUMBAI: Reigning supreme as the one-stop destination for all things entertainment, ALTBalaji has once again proved its mettle as the homegrown OTT platform bagged five awards at the recently-held E4M Play awards. Having won immense appreciation and acclaim amongst the viewers and critics alike, ALTBalaji shows Mission Over Mars (M-O-M), Code M, Coldd Lassi Aur Chicken Masala, FITTRAT, and the peppy chartbuster ‘Hello Ji’ from Ragini MMS Returns Season 2, bagged awards in different categories.
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Mission Over Mars (M-O-M), a show which celebrates the victory of India in the field of space research, won the award for the ‘Best Science fiction show on the web'. The award for ‘Best Marketing Campaign by an OTT platform’ went to Code M, a web series that was highly appreciated for the amazing performances of talented actors like Jennifer Winget, Tanuj Virwani, and Rajat Kapoor.
Immensely popular romantic dramas like Coldd Lassi Aur Chicken Masala and FITTRAT bagged the award in the category ‘Best Marketing Campaign for a Web Original Integrated’. Both the shows were a resounding success for the platform in terms of numbers and popularity among the viewers. Moreover, the ‘Best use of Video Marketing on Tik Tok’ award went to the song ‘Hello Ji’, a popular track from web series Ragini MMS Returns season 2. The song featuring Sunny Leone dazzling with her dance moves and ravishing looks became the party anthem of the year, which rocked the whole nation.
ALTBalaji has the largest Hindi originals library of 60+ Indian originals, which is attracting the audience. With a plethora of diverse content spanning across multiple genres, its programming has something for everyone.
ALTBalaji has built a legacy of creating iconic shows like Apharan,’ ‘Mentalhood’, ‘Code M’, 'Kehne Ko Humsafar Hain', 'Karle Tu Bhi Mohabbat', 'M-O-M: Mission Over Mars', 'Coldd Lassi Aur Chicken Masala', 'The Verdict - State v/s Nanavati', 'Broken…But Beautiful', 'Ragini MMS Returns', 'Test Case', 'Bose' among others which have been lauded by the audience.
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