MUMBAI: Have you taken perfect raw footage? You can now take video creation to the next level, and that's the editing stage. To win over your viewers, ensure you have a well-edited video. You require different services, skill sets, and professional software to develop a quality and final video version.
Raw footage alone can't guarantee a good film. That's why you should put together all your shots in a professional way and look unique from the videos on many platforms. If you're creating brand videos, you would want to have a finer video that attracts the attention of your viewers and keeps them watching until the end. And with an advanced video editor, you can create naturally flowing videos.
Key Aspects of video making at Post-Production Stage
1. Pay Attention to Rough Cut
Video editing begins with a rough cut. And you won't have good videos if you haven't paid attention to your rough cut. You need to scour through your footage and categorize it at this step. Apart from that, start picking the preferred shots you would want to put together to assemble your video.
You can have the best rough cut to create engaging and flowing videos using a good video editor. Selecting footage and cutting it up is an easy task. But you need to get the right video editing tool. After assembling a rough version of your video, you can edit it to a temp track. But you should do it only if your video doesn't have a voiceover or dialogue.
If you are new to video editing, you can share your rough cut with an expert and get some insights. That helps to improve the rough cut and make it look the best. A good rough-cut is as good as the finished video content.
2. Picture Lock
Is your rough cut interesting enough? You can go to your next step, which is picture lock. Here, you have all the lovely shots locked into proper order. The picture stage means your content is ready for adding visual effects and sound. But when creating personal videos, you're likely to adjust things after incorporating voiceover or music into your video content. However, before you complete a picture lock, ensure to watch your video and check if it edits well with the music and voiceover of your choice. And that doesn't have to be a tedious task because a video editor makes every step simple and easier.
When adding visual effects to your video, you may try a lower-quality rough mockup of your preferred visual effect shots. That will help you determine where visual effects set in within your videos.
3. Music and Sound Mix
Music or sound mix is very important in your videos. Get your video sound right if you want to capture your audience's attention instantly. When doing a sound mix, make sure to edit different soundtracks together for your video. While sound mixing isn't a challenging task, you need good video editor software that allows you to play around with different sounds to make it perfect.
Do you want videos with a dialogue where your interviewees speak on camera? Or actor? Having engaging content in your videos is vital to attract the attention of your viewers. You may also add dog barking or doorbell sound effects in your film. Or probably, you want something unique like specific music. Several video editor tools allow you to customize music to match your videos.
As you edit your videos to add audio, don't go for anything that connects well with your film. You would rather record your sound effects or voiceovers separately to get a soundproof place and clean audio. Avoid unwanted background sounds when taking footage. Remember, sound quality adds to the quality of your videos.
Nothing can make your video worse than a bad sound. And when choosing music, ensure you use what is public to avoid breaching copyright requirements. A lot of audio content is available and can help to make your video more interesting and attractive to your viewers.
4. Visual Effects
Anything visually pleasing will attract your audience. That's why you should pay attention to the visual effects in your video. Did you map out areas where your visual effects should feature during pre-production? And if not, you can still include visual effects as you edit your videos. But you'll need an advanced video editor to integrate everything smoothly into your content.
You may use animation as part of the visual effect in your videos. And if you are a pro, using CGI modeling can help you create good 3D rendered objects or even characters by using visual effect software. And you can then include them filmed shots.
Sometimes, your visual effect doesn't have to be complex. You can use something simple like a filter. Or add a fade-out into your video where necessary. Adding texts is also important as you edit and improve your content. And nothing to worry about visual effects because you can get them from several video editor tools.
5. Color Correction
How do you want the color light of every shot to appear in your video? Through video editing, you can alter the color of light in your videos with digital filters. That helps match your shot, especially if you took your footage within different lighting.
Fixing exposure problems is one of the color corrections you can do. If too much light occurs in one shot and little light in another shot, that can affect your video and discourage watching. Ensure to balance white issues in your film and leave everything matching.
6. Title and End Cards
At this stage, you're almost done with post-production. Wondering what end cards and titles are? An end is a title graphic added at the end of every video. You must credit all those featured in your video or who worked to make your film a success.
Is your content meant to promote a brand? You would want to have end cards at the end. While the end card may not be that much necessary, it's a good way to remind your audience about your brand.
Conclusion
After getting that nice footage, don't be in a dilemma on what to do next. Following the above post-production steps will create smooth and well-organized video content. And with modern video editor tools, every step of video creation has become simpler. Ensure to document or have a plan before you begin the process of creating your video. That makes everything move smoothly to the end.
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