MUMBAI: Apple TV is a subscription streaming service to watch the company’s original movies and series exclusively. Why is it that Apple TV is losing to Netflix even after offering a seven-day free trial? Not only this, but it also offers big-budget and good content to the viewers.
The possible reasons could include that it does not release full seasons all at once (only a few series drop the entire thing in one go) or because it focuses more on new and original content because of which it does not have a lot of options to choose from.
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It has managed to grow only in a few countries whereas there are chances that others don’t even know about Apple TV’S existence! Users have a certain sense of confidence in Netflix to offer them just the right content they are looking for.
Also, a certain percentage of the audience wishes to watch older shows which makes them switch from this platform to a different one. ‘The Morning Show’ with stars like Jennifer Aniston, Reese Witherspoon, and Steve Carell is by far its most successful show. Its other most liked content includes – Little America, Trying, For All Mankind, Dickinson, Truth Be Told, Snoopy In Space, Mystic Quest, and See.
It also has new projects coming out soon. In conclusion, we feel Apple TV will need more than one big show or movie to surpass Netflix. Of course, this is not going to be easy but it is not impossible either. The company can also invest in buying rights of older content to make it available for the audience and add titles to its library.
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( CREDIT: BINGED)
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