MUMBAI: Manoj Bajpayee, an actor, recently voiced his displeasure with the lack of support from viewers for his 2023 movie Joram at theaters. He claimed that although people pay thousands of rupees for popular performers, they never go to "real cinema." In a recent interview, he stated that the art genre itself is at risk because of this trend.
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When talking about Joram's box office results in an interview with Jist, he gestured to the crowd and stated, “In mein se kisi ne nahi dekhi hogi (no one here must have watched the film). I am telling you, yeh yetharth hai (it is a possibility). We had purposely released Joram in very few theatres because we wanted to gauge if the audiences’ brains work the same way as we think, or if they only want to watch other kind of films. People who went to watch the film really liked it, they themselves are promoting it by word or mouth, telling ten other people to watch it. But the majority of the people don’t believe in such films, and even if they do, they want to watch them for free. The same people will take a loan to watch other kinds of films, they are okay doing that, it’s their taste. Our fight is about this. We want to see how interested they are in watching the kind of films we want to make.”
Manoj also talked on how his style of cinema doesn't solely focus on entertainment value, and that he enjoys watching movies that provoke thought. He declared, “There are two kinds of cinema. One is where it is a medium for art, and the other kind of cinema only entertains you — you pay for the tickets, you dance and sing songs, watch action, and it’s over. You go home and forget about it, wait for next Friday. But I look at cinema as an art medium, where we want to use it to tell our stories in the best possible way so that the people who watch the film like it and the stories we tell remain in their mind for a few days. That is cinema for me. For the majority the audience, cinema is only a medium of entertainment. They just want to whistle in theatre halls, or hoot when they see a fight sequence. Now people are also bursting crackers in cinema halls.”
“However, people like me have never been scared of this till date. Some people watch some films, and not watch other films at all or go less. We aren’t scared because I am convinced that what I am doing is the right cinema and it is doing justice. If we don’t make this kind of cinema then it won’t last for too long. Cinema can’t last with films that are meant only for entertainment,” he continued.
He claimed that releasing Joram in theaters was a calculated risk, addressing the trend where the majority of content-driven, small-scale films are distributed directly on streaming platforms.
“All films will end up on OTT eventually. We did an experiment, even when we knew what the results would be. We wanted to release Joram in theatres and observe, do it in lesser number of screens and see if audiences will step out of their houses to watch the film or not. Tickets for the film were cheap, but people didn’t go. We had released Joram in 350 screens, if people would have gone to watch the film, at a full capacity in these 350 screens, then we would have earned Rs 60 lakh. We weren’t even looking at earning in crores, we wanted to take a risk. Per day the film earned around 15-19 lakh, which is very good compared to the big films which have 5000-6000 screens. If you look at the ratio, Joram is quite a successful film.”
Devashish Makhija wrote and directed the thriller Joram, which Makhijafilm and Zee Studios produced. Tannishtha Chatterjee, Mohammed Zeeshan Ayyub, Smita Tambe, and Manoj Bajpayee are among its stars. The movie debuted in theaters on December 3, 2023, following its international premiere at a number of film festivals.
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Credit- The Indian Express
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