Oman Tourism ministry ties up with OUATIMD

Oman, the best kept secret of the Middle East, will soon be visible to Indian audiences in Balaji Motion Pictures’ keenly awaited Bollywood feature Once Upon A Time in Mumbai Dobaara. This is because the ministry of Tourism-Oman associated has itself with Balaji’s forthcoming multi-starrer as a result of which a part of the film was shot in the country including the capital city Muscat. Directed by Milan Luthria, the film that stars Akshay Kumar, Imran Khan, Sonakshi Sinha and Sonali Bendre Behl, will release on 15 August, 2013 worldwide. Commented Sonakshi Sinha, the leading lady of the film who visited Oman during the shoot of the film says, “Oman fits beautifully into this film as it can be moulded to look like the period in which the film is set. It’s very opulent, rich and relatable. It’s a beautiful place and I really had a good time when I was there.” Lubaina Sheerazi, India Representative, Ministry of Tourism, Sultanate of Oman believes that the place is a must see for those who want to soak in some authentic Arabian experience with the glory of an ancient civilization, miles of undisturbed coastline and a culture known for its legendary hospitality. “We are very excited that the Indian audiences will witness this beautiful country on the big screen through a Bollywood film,” she said. Observed Tanuj Garg, CEO- Balaji Motion Pictures, “We’ve shot a part of the film in Oman. We hope that through the marketing and branding association with us, this beautiful, scenic country can create an awareness and buzz.” Going by its association with the film, the country’s tourism ministry will run several promotional campaigns to reach out to the Indian audience who are looking for exotic and new destinations. The Ministry will also be running contests on social media platform and radio where the participants get a chance to win a bumper prize of 3 nights / 4 days luxury trip to Oman. The contest prizes are courtesy Ministry of Tourism, Oman Air, Shangri La's Barr Al Jissah Resort & Spa and Tour Oman in Muscat.