Ranveer Singh becomes the Brand Ambassador for Myntra.com's Roadster

Looks like, Ranveer Singh is upping the ante as far as brand endorsements go. The man who had famously rejected acting in advertisements before entering Bollywood, seems to be the hot favourite among all top brands today. His Durex condom ad is already creating waves in the social media with girls going ga ga about the handsome hunk’s aesthetically brilliant performance(pun unintended) in the advertisement. And now, news trickles in that popular fashion and lifestyle e-commerce platform, Myntra.com too has signed up Ranveer to endorse their jeanswear brand – Roadster. Speaking on the association with Ranveer, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster." Ranveer, too sounded exuberant while talking about his latest endorsement deal. “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey,” said Ranveer. And if the pictures of Roadster’s ad campaign is anything to go by, we feel Ranveer has associated himself with yet another scorcher of a product once again.