MUMBAI: Virgin Music Group, the world’s leading partner to independent artists, labels, and entrepreneurs, has announced the release of "Ittefaq," the first track under their newly extended deal with Play DMF. This collaboration, aligning both companies globally well into the next decade, is set to make significant waves in the music industry.

Play DMF has been a powerhouse in the Indian entertainment sector. With a YouTube channel boasting over 5 million subscribers has delivered numerous hit tracks such as “Guli Mata,” “Yimmy Yimmy,” “Heer Ranjha,” “Hum Toh Deewane,” and the recently released “Zaalima.” Their Bollywood film soundtrack for “Selfiee” garnered over 200 million streams globally and 400 million views on YouTube.

The newly extended partnership is inaugurated with "Ittefaq," a track crafted by new-age composers Oaff and Savera. The song marks the singing debut of popular Bollywood actor Siddhant Chaturvedi and features a slick, glamorous one-take video also starring the popular actor Wamiqa Gabbi.

"Ittefaq" -

Stay tuned for more chart-topping hits as Virgin Music Group and Play DMF continue to make a significant impact on the global music scene.