Siddharth Malhotra is the first actor to endorse female cosmetic brand

Siddharth Malhotra

MUMBAI: Actor Sidharth Malhotra stars in the MyGlamm’s unique and path-breaking marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of MyGlamm, Siddharth, being the sport that he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the guilt-free glamour aspect of the brand.

Talking about the same, Sidharth says, 'I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean, it’s one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the "test" with flying colours.'

Like
202
Love
8
Haha
0
Yay
0
Wow
0
Sad
0
Angry
0

About Author

Submitted by TellychakkarTeam on Fri, 12/07/2018 - 13:06

Add new comment

Tellychakkar Google News Follow
Top Stories

MUMBAI: Netflix’s latest psychological crime drama, Mandala Murders, which premiered on 25th July…

MUMBAI: Television’s beloved star Rupali Ganguly has finally responded to ongoing comparisons…

MUMBAI: Colors TV’s show Mangal Lakshmi is getting more gripping with each passing episode. The…

MUMBAI: The iconic saga has returned — Kyunki Saas Bhi Kabhi Bahu Thi 2 premiered yesterday to a…

MUMBAI: The Highest Grossing Love Story in the History of Indian Cinema, Saiyaara, recorded another…

MUMBAI: Tina Philip, who was last seen in Balaji Telefilms’ Kumkum Bhagya, has been roped in to…

Recent Stories
Latest Videos