Yeh Jawaani Hai Deewani opening in Israel this Friday

Just the other day we had informed you that Dharma Productions’ Yeh Jawaani Hai Deewani will release in Russia in July. Now, here comes the news that the Ayan Mukerji-directed romantic entertainer will be released in Israel on 31 May along with the film’s release in India. The movie has been subtitled in Hebrew. All credit should go to Eros International which is releasing a Bollywood film in Israel after a gap of 11 years. The last film that released in the country was Sanjay Leela Bhansali’s Devdas in 2002. "There is a huge demand for these movies since Israelis and the local Indian population over there is fond of Indian content," said Eros International, president (Business Development) Kumar Ahuja in a statement. "Earlier Bollywood content was available on DVDs and Indian channels, but this can very well be called the beginning of theatrical age of Hindi movies in Israel," he added. Ahuja said Israel was devoid of any Bollywood films in the last decade because "there was no solid distributor until now and getting prints of the movie is obviously an expensive process." Now Shai Motion Pictures, an Israeli distributor, has invested in a portable projector which gives them the mobility to showcase movies at different locations at a lesser cost, he added. The local distributors are also thrilled that the film featuring Ranbir Kapoor, Deepika Padukone, Kalki Koechlin and Aditya Roy Kapur is going to lighten up the silver screen in the country. "We are looking forward to it. It is after a long gap since Devdas that any Indian movie will release here. This in itself calls for celebration and we are anticipating good numbers," exclaimed Shai Solomon of Shai Motion Pictures.