FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand successfully completed one year. “It has truly been a memorable year for all of us at FOODFOOD. The shows have been keenly watched by consumers across the country and from the comments I hear whenever I travel to the hinterlands of the country, assures me that our consumers are getting emotionally attached to our shows. That’s the best testimony we could receive from our audiences,” says Masterchef Sanjeev Kapoor, one of the promoters of FOODFOOD. The channel has been providing a mix of cookery and food based lifestyle shows like Ladies First, Firangi Tadka, Mummy Ka Magic, Sanjeev Kapoor’s Kitchen, Turban Tadka, Secret Recipe, Tea Time with Rakesh Sethi, to name a few. India’s largest cooking reality show 'AMUL FOODFOOD Mahachallenge' has also aired on this channel. The show had Bollywood actress Madhuri Dixit and Chef Kapoor as judges with 16 contestants proving their culinary skills in the kitchen. The channel has been constantly ahead of its competitors since its launch in 2011 averaging 11 GRPs in its core TG. The content is personally researched, directed and supervised by Sanjeev Kapoor and his experienced team of Food Specialists. And all the shows are produced and shot in high definition. The upcoming shows include Mummy Ka magic in an interactive format; How to Cook series with Sanjeev Kapoor, for those interested in learning to cook and many more. FOODFOOD is now also being telecast in the Middle East countries. “Going forward, we plan to enhance our presence across the world, appealing to the expat Indian population,” adds Sanjeev Kapoor.