PVR launches its first IMAX Theatre in Maharashtra

PVR Ltd announced the launch of its first IMAX theatre in Mumbai at the PVR Phoenix Mills. PVR join forces with IMAX Corporation, an innovator in entertainment technology, to bring the most immersive movie-going experience for its patrons. Kotak sponsored the launch event of PVR IMAX theatre at PVR Phoenix Mills, which is strategically located at Lower Parel, one of the fastest-developing neighborhoods in the world. The launch of the PVR IMAX theatre was graced by the presence of renowned actor Aamir Khan, who is known for his patronage of new technology. Other dignitaries at the launch event included: Ajay Bijli, Chairman Managing Director, PVR Ltd.; Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.; KVS Manian, President – Consumer Banking, Kotak Mahindra Bank Ltd. & Don Savant, Senior Vice President and Managing Director, Asia Pacific, IMAX Corporation. The event included a private screening of Warner Bros.’ highly anticipated summer blockbuster, Man of Steel, which has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The new PVR IMAX theatre at PVR Phoenix Mills offers moviegoers a truly immersive cinematic experience, allowing them to enjoy the biggest blockbusters like never before. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital sound system create a unique environment that will make audiences feel as if they are in the movie. Ajay Bijli, CMD, PVR Ltd, said, “Mumbai has always symbolized the significance and magnitude of cinematic experiences. Bringing the second IMAX theatre, after Bangalore, was indeed a planned step to offer the finest cinematic experience to discerning movie-goers. After receiving a positive response from Bangalore audiences, we planned to launch IMAX in Mumbai. PVR has a long association with Kotak, and we feel ecstatic to have Kotak sponsor the launch event of PVR IMAX for our viewers in Mumbai. Movie aficionados across the city beside the posh locality of Lower Parel will experience an elevated cinematic experience at the PVR-IMAX theatre.” On the occasion, Sanjeev Kumar Bijli, JMD, PVR Ltd, said, “We are extremely delighted to launch our dream project – the IMAX theatre in Mumbai, known as the ‘City of Dreams’ and home to the film fraternity of India. With the technology boom, the expectations of our audiences are also growing day-by-day and we now feel proud to offer our esteemed patrons the best in cutting-edge entertainment technology with The IMAX Experience. After showcasing Hollywood movies, we are delighted that IMAX will soon present Bollywood titles in its immersive format, which is sure to be a tremendous success among the passionate film fans of India.” "Building on the success of the PVR IMAX theatre in Bangalore, we are delighted to bring IMAX to Mumbai with Ajay Bijli and PVR, our valued and strategic partner in India who shares our passion for delivering world-class entertainment experiences," said Don Savant, Senior Vice President and Managing Director, Asia Pacific, IMAX Corporation. "We are also committed to presenting the best in Bollywood films in IMAX. With our three-film partnership with Yash Raj Films, we are delivering on this promise and look forward to bringing the legendary studio's most anticipated movies to fans in our premium format."