Sony surges ahead of Colors

TellyChakkar had already reported about KBC Season 5 opening with a bang by garnering 5.24 TVR in Delhi, Kolkata and Mumbai as per TAM ratings. Thanks to the show’s superb opening, Set India has added 50 GRPs to take its total to 245 points in a week. The channel surged ahead of Colors which has slipped to number 3 position with 232 GRPs (236 in previous week) as per TAM data for the week ended 20 August. The channel had overtaken Zee TV to grab No.3 spot in the last week. Two programs of Sony – KBC and Bade Acche Lagte Hain – have made it in top 5 list together for the first time. While KBC opened at 5.2 TVR, the show remained the 2nd most watched program in its opening week with an average of 4.5 TVR. However, Star Plus continues to be on top of the ladder with 297 GRPs (277 in previous week) and Zee TV is in fourth place for the second consecutive week with 194 GRPs. The top 5 programs for the week 34 (14-20 August) are Saathiya (4.8 TVR), KBC (4.5 TVR), Balika Vadhu (4.4 TVR), Pavitra Rishta (4.3 TVR) and Bade Acche Lagte Hain (3.7 TVR). It seems that the race to the top of the TRP ladder is going to be an interesting one!