Extensive marketing seems to be the mantra for a show’s success. Creative heads make sure they air the promos of their upcoming shows so many times that the viewers get sucked in to watching them. And it looks like Playtime Creations an Star Plus have similar plans in mind for their upcoming show Ruk Jaana Nahi…Aa Rahi Hai Sanchi that is based on college and political life in the north and which will be aired on Star Plus. The promos of this show are already on air. A source reveals, “The production house has been shooting for the promos of this show for nearly a week now. In fact, they have shot one promo with every character.” When Tellychakkar.com spoke to producer Hemal Thakkar, he confirmed this. The show will have Aniruddh Dave and Pooja Sharma as the lead actors and other actors like Paritosh Sand, Gyan Sahay, Vijay Kumar, Arun Bakshi, Sachal Tyagi, Sushil Bounthiyal, Zubin Dutt and Surendra Pal. When quizzed about the casting, Hemal said that he is happy to work with stage actors. “I make it a point to have theatre actors in my shows as I feel they are really good at execution. And all the good actors are from theater. Mind you, I do not mean stars,” he clarified. Though there have been reports of the show getting the 10:30 pm slot, the buzz is that Ruk Jaana Nahi will get an 8:30 pm or 9 pm slot. However, Hemal refused to comment on the same. Well, all we hope is that the marketing strategy pays off well and the show enjoys good viewership. All the best!!