Ekta Kapoor’s ALTBalaji to introduce Bhojpuri content

MUMBAI: We have successfully entered in the digital era wherein a lot of A-lister Bollywood actors are also interested in being featured in web-series.

The sudden rise in OTT platforms have paved the way for different genres and various content options for viewers.

One popular OTT platform ALTBalaji is taking a huge step towards catering to massive audiences who love Bhojpuri movies and songs.

Ekta Kapoor announced that her first-ever Bhojpuri show called Hero Wardiwala will stream on ALTBalaji. Popular Bhojpuri actor Dinesh Lal Yadav also known as Nirahua will be seen portraying the lead role, and considering his popularity among audiences in the North, we can safely say that the show will surely create a niche.

The show will be based on one of the India’s highest selling pulp novels written by the hugely popular late Hindi novelist Ved Prakash Sharma.

The sole aim to start Bhojpuri content on ALTBalaji is to target the massive audiences in the North.

Ekta Kapoor announced the same on her social media handle. See the post.

View this post on Instagram

@altbalaji v v proudly presents our first bhojpuri show #herowardiwala ! Based on one of India’s highest selling pulp novels!written by the hugely popular late Hindi novelist Ved Prakash sharma !starring @dineshlalyadav d bhojpuri superstar! @altbalaji aims at its regional arm n huge mass north belts with this one !!! #balajigoesbhojpuri

A post shared by (@ektaravikapoor) on Jan 16, 2019 at 10:43am PST