MUMBAI: Ved Raj, the founder of Shoonya Square Productions, knows his sitcom history. Really, he does. His next offering Tera Mera Saath Rahe for Star Bharat is no different from the previous litany of his works. And in a rather unabashed manner, he is proud about it, and so are we. Indian audiences love his landscape of narratives because he knows what they want, and we can’t agree more.
Ved Raj, the maverick storyteller, has protagonists who have experienced unsurpassed wins after turbulent rides. That’s his winning formula.
He knows how to distil the stories, which is spotlessly visible in the launch promo of Tera Mera Saath Raahe. “I love to tell stories that have layers. I love to create a character that is beyond the realms of right and wrong. That gives any narrative a strong meaning,” says Ved Raj. So he has brought the famous saas-bahu jodi of Rupal -- Patel aka Kokila and Giaa Manek aka Gopi bahu -- back on television, with a twist.
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“My shows are based on the winning streak of the protagonist, who has fought all odds. That’s the one-line definition of all my shows. Isn’t it simple?” smiles Ved Raj, the producer known for hit shows like Thapki Pyar Ki, Ek Aastha Aisi Bhi, Guddan Tumse Na Ho Paega, Apna Time Aayega and now, Tera Mera Saath Raahe.
He is exalted for his unique way of storytelling and is always surprising his audiences with unimaginable twists and turns. “Just like the expected yet, unexpected promo of Tera Mera Saath Raahe, my viewers will witness their favourites Kokila and Gopi bahu in a completely different avatar. They will relish their bond,” says Ved Raj.
Is it the same story with a new voice? “Audience loves connectivity and nostalgia. Plus, the thoroughness of their performances matches both the actors’ alacrity, and that should work. But, mind you, I am not selling you an old wine in a new bottle. It’s a completely different storyline,” declares Ved Raj.
He promises a story filled with drama and laced with humour. However, his shows are not the profusion of mellow drama. “Family sitcoms are incomplete without drama. But, where I stand different is my highpoint. Also, it has some lighter moments and that’s the differentiator. I want my viewers to enjoy the graph of emotions, followed by the ultimate victory of my protagonist,” says Ved Raj.
Well, the idea seems to connect the new with the old. “You can say so, as Gopi bahu may be portrayed as naïve and innocent or Kokila may resonate matriarchy, but there is more to Gopi bahu than washing the laptop,” signs off Ved Raj. And we are waiting in anticipation to know rasode mein kaun tha!!'
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