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MUMBAI: Matrimonial platform IITIIMShaadi.com has brought filmmaker Karan Johar onboard as its brand ambassador. As per the partnership, the company will release a series of digital ad campaigns featuring the brand ambassador across digital media in the coming months. Now, Karan Johar promoted this elite matrimonial site on Instagram.
Karan took to his Instagram and shared the video along with the caption that reads, " A matrimonial platform like no other - IITIIMShaadi.com! And I'm super excited to see some 'real' love come to life, not just reel! If you are looking for your life partner, https://www.iitiimshaadi.com/ should be your go-to site. They invite alumni of the top 10-15 colleges from all fields to register and find a match amongst each other! @iitiimshaadi__ puts it well - Alma Mater Matters #iitiimshaadi #ad."
Have a look.
Karan says, "Hum ek baar jeete hai, ek baar marte hai. Aur shaadi bhi ek hi baar karte hai. Isliye, bahot zaruri hai ki life partner ka decision humara correct ho. Aur yeh aasan nahi hai, especially for highly-educated. Kyunki agar AAP highly educated ho to aap age, caste, height, viagra dekhne se Pehle, ek partner me mental compatibility dhundte ho."
People have been strongly slamming Karan for promoting this and calling the whole concept offensive. They labelled KJo as brand manager of elitism.
In no time, his post went viral and netizens started trolling him. One of them wrote, “Are you serious?? If this isn't a joke then you are by endorsing this ridiculous platform.” Another person compared him and SS Rajamouli and wrote, “Rajamouli making RRR and on the other hand we have this joker endorsing this ridiculous platform.”
Karan was famously called the ‘flag-bearer of nepotism’ by Kangana Ranaut. Through his banner Dharma Productions, he has launched star kids such as Alia Bhatt, Varun Dhawan, Janhvi Kapoor, and Ananya Panday. He has been accused of using his position in Bollywood to further the careers of those from film families.
Stay tuned for more news from the entertainment industry.
Credits: Bollywood Life
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