MUMBAI: Shemaroo Umang is prepared to dispel these long-standing preconceptions with its new show, Jamuniya, in a society where skin tone is frequently used to define attractiveness.
The amazing Aleya Ghosh plays Jamuniya, a courageous lady who defies society's definition of beauty based on skin tone, in the first scene of the show. The teaser takes us on an emotional journey against the vibrant backdrop of a local mela.
A group of young girls eagerly search through dolls in hopes of finding one that looks like them. However, a young girl's smile wanes amid the happy throng since she is unable to locate a doll that matches her skin tone. The shopkeeper's hurtful response when she requests one is, "No one buys dark-coloured dolls." His remarks reaffirm the pervasive prejudice that has persisted for many years.
Jamuniya emerges just when quiet is about to take over, unflinching, robust, and self-assured. She reassures the young girl that inner strength, not external biases, defines beauty. Like the huge night sky, true beauty radiates from inside and cannot be bought on store shelves.
As the teaser ends, it leaves us with a powerful question:
"Rang ke chashme se dekhti hai duniya… kya duniya ka nazariya badal payegi, Jamuniya?"
Can one woman challenge a mindset ingrained for generations?
"Fair skin has always been considered the beauty standard and there have been many stories around this," Aleya Ghosh said in reference to her role. However, this show's distinct viewpoint was what really pulled me in. These biases are typically imposed by society, but in Jamuniya's case, not even her own family believes she is valuable. Jamuniya will be the voice that confronts these ingrained beauty norms, as the small girl's pain in the promo mirrors the hurt that many girls go through. You must see how a girl from a tiny town overcomes all obstacles to establish herself in Jamuniya!
Get ready for an inspiring journey of strength and self-acceptance, Jamuniya—coming soon, only on Shemaroo Umang!
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