Most men internalize the belief that ‘fair is beautiful’ from their own families- says Rajat Verma who has been cast as the male lead in the show ‘Jamuniya’

MUMBAI: Shemaroo Umang is all set to bring another exciting story to your screens with ‘Jamuniya’, and the buzz around the show just got bigger! While we already know that Aleya Ghosh is playing the titular role, it’s now confirmed that Rajat Verma will be stepping in as the male lead—Ratan Vyas, the heir of the Vyas family.

Rajat, who has wowed audiences with his roles in TV shows and music videos, is thrilled about playing this character. Sharing his excitement, he said, "Ratan Vyas represents every man raised to believe they must be tough because expressing emotions is seen as a sign of weakness. He grew up believing in society’s beauty standards and family traditions. I believe our perspectives are shaped by what we observe in our families and the people around us. Most men internalize the belief that ‘fair is beautiful’ from their own families. We build the image of an ideal partner based on that.”
Sharing more about his experience, he added, "Getting to play a character that prompts self-reflection is an opportunity for personal growth. It will be interesting to see if Jamuniya can change his perspective in the show. The script had me hooked from the start!"

In a world where people are judged by their looks, can Jamuniya make a difference?

Get ready for a story of change, love, and self-discovery! Jamuniya is coming soon, only on Shemaroo Umang!