Star Plus’ Mahabharat gets a maha opening

Star Plus' Magnum Opus, Mahabharat has got off to an epic start. With 6356 TVTs, Star Plus' Mahabharat has opened with the highest ratings for any weekday fiction show in the last three years on Indian television. It has also successfully found a place in the top shows within the first week of launch itself. The epic has hit the right chord with the youth getting a massive 849 TVTs amongst females 15 to 24 and 574 TVTs in males 15 to 24. There was a huge appreciation for the show ever since the first episode aired and the ratings confirm the big impact the show has had in its launch week. Talking about Mahabharat’s grand opening, Nikhil Madhok, Senior Vice President, Marketing, Star Plus said, “We are extremely happy with the grand welcome it has received. There is very encouraging positive feedback pouring in from all quarters. We are now looking at building further from here on." The Mahabharat launch took Star Plus’ gross TVTS to 534569, taking it way ahead of competition.