The cast of <a href=http://www.tellychakkar.com/slideshow/amita-and-amit-captured-tellychakkarcom-0>Amita Ka Amit</a>, on Sony Entertainment Television, is so much engrossed in the wedding season that they would probably skip the festival of colors.

Sony Entertainment Television has not really managed to get the TRP charts ringing with their recent fiction launches, <em>Amita Ka Amit</em> (Swastik Productions), Anamika (Trishula Productions) and <em>Dil Ki Nazar Se Khoobsurat</em> (Shashi-Sumeet Mittal Productions Pvt. Ltd). With all their hopes pinned on <em><a href=http://www.tellychakkar.com/slideshow/launch-sony-tvs-chhanchaan>Chhanchhan</a></em> which will get Sanaya Irani back to television, Optimystix has given the channel exactly ‘what the doctor ordered’.

<a href=http://www.tellychakkar.com/news/close-sibling-bonding-amita-ka-amit>Amita Ka Amit</a>, on Sony Entertainment Television, will soon witness the wedding ceremony of Amita (<a href=http://www.tellychakkar.com/news/when-chandni-bhagwanani-and-nishad-vaidya-shared-chocolatey-moment>Chandni Bhagwanani</a>) and Amit (<a href=http://www.tellychakkar.com/lifestyle/i-have-started-wearing-muffler-around-my-neck-which-i-consider-fashion-disaster-nishad>Nishand Vaidya</a>) after a long wait.

<a href=http://www.tellychakkar.com/news/chandni-bhagwanani-thankful-god-giving-her-role-suits-her-real-self>Chandni Bhagwanani</a> and <a href=http://www.tellychakkar.com/news/nishad-vaidya-aka-amit-enter-amita-ka-amit>Nishad Vaidya</a>, the lead pair of Sony Entertainment Television’s <a href=http://www.tellychakkar.com/news/close-sibling-bonding-amita-ka-amit>Amita Ka Amit</a> (Swastik Productions) share a cute off-screen chemistry which is very ‘chocolatey’. Aah, wondering what we are arriving at? Well, read on...

Indian television which was once a women’s medium and focused mainly on female characters especially on the saas who was depicted as the monster-in-law; is gradually emphasising on the male characters too which include both the father and father-in-law.

Amita, of <a href=http://www.tellychakkar.com/news/amitas-screen-mom-concerned-how-she-adjusts-herself-her-sasural>Amita Ka Amit</a> (Swastik Productions), is lucky to have a loving and protective elder brother Atul (enacted by Karan Trivedi). He gives her a reality check when she is misleading herself by dreaming too big. Simultaneously, he is also aware of the fact that every girl has a right to dream and that includes his sister Amita.

Amita (<a href=http://www.tellychakkar.com/news/chandni-bhagwanani-thankful-god-giving-her-role-suits-her-real-self>Chandni Bhagwanani</a>), of <a href=http://www.tellychakkar.com/news/neha-saxena-and-jyoti-sharma-enjoy-playing-friends-amita-amita-ka-amit>Amita ka Amit</a>, may not be the most beautiful and talented daughter, but her on screen mother always loves her child unconditionally, come what may.

It seems a research conducted by Sony Entertainment Television has found out that young girls from urban India tune in to the channel early in the evening.

We have usually heard stories of an actor not having a straight equation with co-actors or with the unit members!! However, here is a unique tale of an animal harassing actors.. Well, this happened recently on the sets of <em><a href=http://www.tellychakkar.com/slideshow/sets-sony-tvs-amita-ka-amit>Amita Ka Amit</a></em>, the Sony Entertainment Television show.