Numero uno GEC channel Star Plus has recently gone on an over drive to maintain its lead on the pecking order. After hitting it big on weekends with <em>Nach Baliye 5</em> and then launching the epic fiction show <em>Saraswatichandra</em>, the channel is now all set to premier the third season of the highly popular cooking reality show, <em>Master Chef </em> India, this time called <em><a href=http://www.tellychakkar.com/news/star-plus-launch-masterchef-india-3-daily-season>Masterchef Kitchen Ke Superstar</a></em> from 11 March (2013), Monday to Friday at 8 pm.