The world of entertainment and media seems to be hit hard by the numerology bug! But this is one bug that is keeping our celebs happy! And the man who has helped usher in this trend in tellydom, Sanjay Jumani, has let us in on a secret - he has advised three channels and a newspaper to alter their names and look. Take a close look at the recently launched newspaper, DNA. The colours manage to make a hard hitting statement. So much so that the publicity campaigns have revolved around the two colours - be it outdoor publicity or in print.