The first trailer for Heroine has garnered more than 2 million views since its launch on YouTube. The trailer was launched on 25 July on TV and the internet. Said director Madhur Bhandarkar, “I am overwhelmed by the great response the promo has got. This is just the beginning.” Heroine tells the story of Mahi Arora, played by Kapoor, and depicts the highs and lows in an actress's career.

Word is around film circles that the Censor Board has granted Madhur Bhandarkar's ambitious project Heroine starring Kareena Kapoor an ‘A’ certificate. But folks, there is something to be clarified. Only the film’s promo has got an “A” certificate, not the movie, which is still at the editing table. On the issue, Bhandarkar went on to tweet, “As expected got an 'A' certificate from the Censor Board. Countdown begins for the launch of the poster and promo of <em>Heroine</em>.”

In Madhur Bhandarkar’s Heroine, Arjun Rampal plays a role that can easily be traced to the Hindi film industry. In the film, Kareena plays the actress that the volatile superstar Arjun Rampal has an extra-marital affair with.