To introduce music baron Kumar Taurani’s son Girish Taurani as a leading man, director Prabhudheva has selected the title of a vintage Raj Kapoor song. <em>Ramaiya Vastavaiya</em> is the title of a classic song from Raj Kapoor’s 1955 classic <em>Sri 420</em>. Now Prabhu Deva wants permission to use that song in the film to launch Girish Taurani.

Since the last one week, readers going through daily newspapers were getting curious seeing the ad reading ‘Ram is coming’, never knowing that it was part of the promotional campaign of Tips and Prabhu Deva’s upcoming film <em>Ramaiya Vastavaiya</em>. Today, the makers finally unveiled the posters of the film that stars Girish Kumar (Kumar Taurani’s son) and Shruti Haasan. The film is a remake of Prabhu Deva's directorial debut Telugu blockbuster <em>Nuvvostanante Nenoddantana</em>.

Having garnered a name for himself with two of his initial films- Salman Khan’s <em>Wanted</em> and Akshay Kumar’s <em>Rowdy Rathore,</em> Prabhu Deva has been signed by Tips Industries Limited and Kumar Taurani for his next <em>Ramaiya Vastavaiya.</em> Apparently, the Tauranis had signed on Prabhu immediately post the success of <em>Wanted</em> for a different film. However, after Prabhu narrated the musical love story to them and said that he was keen on directing it, did the producer change his mind.