Looks like Zee is slowly finding its way to the top. This week’s TAM data shows the channel upstaging Colors to grab the No. 2 position on the Hindi GECs charts. According to TAM data in Week 9, the channel’s weekday and weekend primetime programs have strengthened its position vis a vis the competition, and contributed to its improved block lead in the first two months of the year. Week 9 of TAM 2011 shows that Zee TV has gained 23 GRPs to reach at 233 GRPs from last week’s 210.