Respected sir,
PKYEK is the best show of star one. The way the trps of youth shows are count totally wrong. I am giving u the facts.
1. Youth constitute a very big chunk of Indian population. 30% of Indian population are less than 14 years and 67% between 15- 64 years. The median age of Indian population is 25.1 years. This means that a major chunk of Indian population is still untapped for revenue and advertisements.
Submitted by
TellychakkarTeam
on
Mon, 05/23/2011 - 16:04
Respected sir,
PKYEK is the best show of star one. The way the trps of youth shows are count totally wrong. I am giving u the facts.
1. Youth constitute a very big chunk of Indian population. 30% of Indian population are less than 14 years and 67% between 15- 64 years. The median age of Indian population is 25.1 years. This means that a major chunk of Indian population is still untapped for revenue and advertisements.
2. There are very less youth-based shows and the shows which are there are extremely popular. Then why the TRPs seem to be low. This only means that the wrong methods are being used to count TRPs for youth-based shows. And thus, wrong methods are being used to generate revenues from those shows. How about using Google analytics to analyse your web stats and then see where your TRPs go. How about using Google Ads for generating your revenues and see where your revenue go. These are just very small examples and we are sure that Star One team have much more intelligent people than us who can find more ways than just to scrap things.
3. Youth are more focussed and they can do things collectively for their loving shows. Look at the online petitions going on for the requests to reconsider your decisions. Save PKYEK mission itself has generated 10000 signed requests in just a single day.
4. Youth mostly work on laptops, plasmas hooked with internet and smart phones rather than old-age tvs. So, you will find them on youtube, India-forums, Facebook, Twitter. Target them for your revenue and not just base your decisions on old-age methods of TRPs. You will loose your audience as well as important source of revenues that can be tapped.
So plz consider these facts before coming to any conclusion. U can’t treat youths as useless. They have the power to change the nation. So don’t ignore youth power. If u start saas bahu soaps u will loss the audiences also which currently watching the shows and also u will not get saas bahu soap viewers as there are lot of channels which are already popular in those shows.
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