With Sahara One's recent revamp and new avatar, the channel is all set to build the mythological space of entertainment. Managed by Trilogic Digital Media Limited Sahara One, is all set to launch the renowned Bengali show, Behula, refreshing their early primetime programming to the 7:30pm slot. This will mark channel’s first show release post its revamp. Starring renowned, Bengali actress Payal Dey in the titular role, witness the riveting journey of courage, undying love & triumph. This new offering on Sahara One is set to launch on 14th December, Monday to Friday, at 7.30pm and 9.00pm. Behula also stars Rimjhim Mitra, Chandrayee Ghosh, Kaushik Chakraborty and Rupanjana Mitra amongst others.
Talking about the show, Shivaani Jaisingh, COO, Trilogic Digital Media Limited said, “Behula is a heartfelt show which will undoubtedly engage the audience fond of our rich mythological history and its making. Our new approach this year is to focus on the mythology and crime genres. By launching Behula at this early primetime slot, it is our way of giving the viewers more variety. With insight driven programming and tactics, we are working towards giving our audiences exactly what they want. Sahara One is on a strong growth path and promises spectators to be glued to the grandeur and performance that has been glorified in Behula like no other.”
Behula is based on the Hindu mythology of Shiva Purana and Manasamangal, a genre of Bengali medieval epics. This inspiring tale marks the heartfelt journey of Behula, a fearless woman who is determined to challenge her fate! Depicting the love story of Behula and Lakhindar the series is also remarkable for its portrayal of a wife who epitomises the best of Indian womanhood, especially a woman's devotion towards her husband.
Combined with detailed research, Sahara One has positioned themselves as owners of the mythology genre, strategically incorporating a 2 and a half hour primetime, time-band dedicated to the genre. Starting with Bharat Parv at 7 pm, followed by the new show Behula at 7:30pm and its current flagship shows – Mata ki Chowki and Jai, Jai, Jai Bajarang Bali at 8pm and 8:30pm respectively, the channel showcases itself as a destination for mythology during primetime.
Sahara One continues to entertain its viewers throughout the day with its other shows like Meri Maa, Masala Gupshup, the Mastermind, etc., as well.
To experience one of the most inspiring love stories of Indian mythology, tune in to Behula, 14th December onwards, every Monday to Friday, at 7.30pm & 9.00pm, only on
Sahara One – Har Pal Manoranjan!
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