STAR India CEO Uday Shankar presents the first STAR Sports 'Believe' Trophy to Sachin Tendulkar

STAR India CEO Uday Shankar presented the first STAR Sports ‘Believe’ Trophy to Master Blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai. The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of Coach Ramakant Achrekar. It is common knowledge that Coach Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. Star Sports’ new network’s campaign urges India to “Believe” with an aim to inspire the hero in each and every Indian. The campaign is based on a core insight that consumers are searching for hero moments in their life. The belief is that everyone can take part and share in greatness. The mission is to bring the fan closer to heroes than ever before.