MUMBAI: Ever wished that your favorite stars could have celestial stars named after them? Would that not be like immortalizing your love for them?
Over the past 30 years, Zee TV has become an integral part of millions of households across India. The channel continues to bring its viewers stories on subjects close to their hearts and introduces them to characters that become their favorite dinner table companions! Zee TV is known as much for its streak of innovation in terms of out-of-the-box marketing and consumer connect initiatives as it is for its engaging content. The latest initiative that Zee TV has embarked on is having real stars in the sky registered and named after its most iconic on-screen Jodis from shows such as Kundali Bhagya, Kumkum Bhagya, Bhagya Lakshmi, Pyaar Ka Pehla Naam Radha Mohan and Meet. This industry-first initiative is an endeavor to acknowledge the sheer love and adulation that these popular jodis enjoy and immortalize them in a unique way.
In fact, Zee TV recently conducted a poll on social media where fans had to choose their Top 5 favorite Jodis, basis which the on-screen pairs were shortlisted for star-name registration. The popular Jodis - Kumkum Bhagya’s Prachi and Ranbir, Kundali Bhagya’s Preeta and Karan, Bhagya Lakshmi’s Lakshmi and Rishi, Pyaar Ka Pehla Naam Radha Mohan’s Radha and Mohan, along with Meet: Badlegi Duniya Ki Reet’s Meet and Meet were conferred with certificates showcasing the real stars that were named after them.
Zee TV Business Head Aparna Bhosle said, “Our audiences are deeply immersed and invested in the journeys of our protagonists. What better way to celebrate this love than to immortalize it through naming celestial stars after some of our most popular jodis. In fact, given how touched our artistes are by this endeavour, the idea is to name stars after the lead pairs of all our shows that complete 300 episodes in the days to come, so they can join the ranks of these 'star' couples.”
All of these Jodis share palpable on-screen chemistry and are loved by the audience! While viewers can’t wait to see Prachi and Ranbir resolve their differences and reunite, Radha and Mohan, on the other hand, share a devotional connection where Radha literally worships Mohan. While Lakshmi and Rishi are each other’s heartbeat and Meet - Meet share a sweet fun-loving chemistry, Preeta and Karan make the audience believe in the concept of eternal love. It sure looks like each of their Bhagyas were intertwined and written in the stars, quite literally now!
Preeta (Shraddha Arya) from Kundali Bhagya said, “Preeta-Karan are what they are because of our fans. And for Zee TV to recognize this love and have stars named after our jodi is such a beautiful gesture. I am overwhelmed and will cherish this forever.”
As Kumkum Bhagya’s Prachi (Mugdha Chaphekar) and Ranbir (Krishna Kaul) said, “This is one of the most novel initiatives that we have seen a channel undertake. Ranbir and Prachi’s love story is eternal and naming a star after us and the other popular Jodis is truly never heard of. This concept is so unique that we never thought something like this could happen for real. However, we are truly grateful as our love story has an even bigger meaning now.”
Bhagya Lakshmi’s Lakshmi (Aishwarya Khare) and Rishi (Rohit Suchanti) added, “We believe that this is an amazing step by the channel to recognize the viewer’s favorite onscreen couples by registering real stars after them. It is indeed an honor for us to be shortlisted, and that too by our fans. The characters of Lakshmi and Rishi have been very close to us since day one, and now this iconic Jodi and their love story have a real star named after them, it cannot get better than this.”
Meet: Badlegi Duniya Ki Reet’s Meet (Ashi Singh) added, “It is a surreal feeling that our work is acknowledged in such a grand manner that real stars have been registered after our characters. We are grateful to Zee TV and our viewers for loving our Jodi and showering us with loads of love.”
Pyaar Ka Pehla Naam Radha Mohan’s Radha (Neeharika Roy) and Mohan (Shabir Ahluwalia) said, “All of our fans and viewers have showered our Jodi with loads of love since day one and this is the epitome of appreciation and admiration for the work that we do. It is an absolutely overwhelming feeling, which cannot be expressed in words.”
To keep watching the love stories of these iconic couples, stay tuned to Zee TV every day!
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