MUMBAI: Sony SAB, known for its unique blend of light-hearted and family-oriented entertainment, is all set to captivate audiences with its latest rom-com family drama, Ufff... Yeh Love Hai Mushkil. The show is a refreshing addition to Sony SAB’s programming slate and features two contrasting characters Yug Sinha (Shabir Ahluwalia) and Kairi Sharma (Ashi Singh), from completely different worlds who are brought together by a complicated situation.
The show sees much-loved Indian actor Shabir Ahluwalia stepping away from his traditional 'adarsh' roles to explore the layered and woman loather Yug, a man whose vulnerability lies beneath his stoic surface. Meanwhile, Ashi Singh, known for her performances on Indian television, brings warmth and effervescence as Kairi, a girl who wears her heart on her sleeve and faces life with wide-eyed optimism.
The story follows the charming tale of Yug Sinha, a highly regarded lawyer with a brilliant mind and a tightly locked heart, and Kairi Sharma, an ambitious young girl who believes in dreams, destiny, and the power of love. While Yug carries the weight of past scars and chooses caution over connection, Kairi bursts into his world with idealism and unshakable positivity. Yug and Kairi are joined by their siblings who bring chaos in abundance. Can two polar opposite people overcome their differences and discover something truly meaningful?
Comments
Nimisha Pandey, Programming Head, Sony SAB
“Ufff...Yeh Love Hai Mushkil is a refreshing rom com in a world of melodramatic love sagas. It is a family drama set in an unlike family. With Ufff… Yeh Love Hai Mushkil we are redefining what family means. This show is a rare combination of fun, romance and family drama, making it a perfect fit for Sony SAB audiences. We are thrilled to partner with Sonali Jaffer and actors like Shabir Ahluwalia, Ashi Singh and Supriya Shukla to bring this entertaining story alive. At Sony SAB we stay committed to provide entertainment that caters to the entire family and be home to exceptional talent.”
Sonali Jaffer, Full House Media
“As creators, our goal has always been to craft stories that reflect the world we live in - its contradictions, its charm, and its challenges. With Ufff... Yeh Love Hai Mushkil, we wanted to present a love story that doesn't follow the conventional fairytale route. Instead, it mirrors the kind of relationships many people experience today, with clashing viewpoints, and yet, an undeniable pull. The show brings together two individuals, Yug and Kairi, who represent two ends of the spectrum, one ruled by logic and guardedness, the other driven by dreams and the belief in love.”
Shabir Ahluwalia playing the role of Yug Sinha
“What intrigued me about Yug is the subtlety with which he feels things but refuses to show it, and the complexity of a character who is respected in his professional world yet conflicted in his personal life. Playing Yug Sinha in Ufff... Yeh Love Hai Mushkil is one of the most refreshing and challenging roles of my career. Yug is a man who has built walls around himself, someone who leads with logic and has carefully distanced himself from anything that might shake his foundation especially love. What makes this show special is that it doesn’t follow the usual template of a love story.”
Ashi Singh playing the role of Kairi Sharma
“Kairi is full of life, hope, and conviction — she’s someone who truly believes in love, in purpose, and in creating her own path. What drew me to her character is that she’s not afraid to be vulnerable, yet she’s incredibly strong in her beliefs. She’s the kind of person who walks into a room and lights it up but also has the depth to navigate the most difficult situations with grace. Working with Shabir has been amazing; he brings so much nuance and restraint to his performance, and that contrast plays out beautifully onscreen.”
Premiering 9th June, the show will air on Sony SAB, Monday to Saturday at 8:00 PM, promising viewers a compelling mix of fun, love, and life’s everyday chaos.
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