Actor Parmeet Sethi, who has been roped in to direct "Har Mard ka Dard", says he liked the concept of the upcoming comedy show and enjoyed working in the genre.

According to the channel, "Har Mard ka Dard" explores the problems of every man in the society which is trying to understand and find the answer to the question -- "what women think?"

The sitcom revolves around a Punjabi family.

"Comedy as a genre is something which I really like and enjoy. When the producers approached me with the project, I thought I could add more value to the show," Parmeet, who last directed a few episodes of "Sumit Sambhal Lega", said in a statement.

"I really liked the concept and the fact that they were looking to give it a film-like appeal with extensive outdoors and big budgets were also a reason for me to get excited. I feel the show would find an instant connection with the audiences," he added.

"Har Mard ka Dard" will be aired on Life OK.

(Source: IANS)