MUMBAI: Popular Shark from Shark Tank India Vineeta Singh has invested in multiple companies and offers helpful advice to aspiring entrepreneurs. Well-known for her vibrant social media presence, she frequently posts motivational quotes to encourage other entrepreneurs.
The businesswoman most recently highlighted how crucial authenticity is for brands on social media. The Shark Tank India judge shared a video on her Instagram account about the value of authenticity and personal branding for modern businesses.
Vineeta talked about how consumer founders need to embrace authenticity instead of hiding behind brand pages.
Accompanying her post, she wrote in the caption, “As a social media misfit myself, I’ve learnt the hard way that consumer business founders have to spend a lot more when they hide behind their brand pages. While a lot of people are faking it on social media, what’s winning is still AUTHENTICITY.”
In the video, she emphasized the importance for entrepreneurs to develop their own distinctive brand voice in today's digital era.
She said, “I don’t think you have an option but to have a personal brand because people are spending like 7-8 hours on their mobile devices. You have to have a voice because young people, they don’t trust ads, they trust authenticity. So, a brand is equal to authenticity, which comes from your voice and you need to have a voice.”
As soon as Vineeta Singh uploaded the video, fans filled the comment section with admiration for her. A fan wrote, “Sooo apt this is !! As a doctor myself i dont ever go by ads . Ads are a big no no , and authentic reviews are a big yes when it comes to trust !!” Another fan commented, “Always OG advice.”
Lately, Vineeta and other sharks from the show have been under scrutiny for their silence as many brands featured on Shark Tank India face bans on social media because of copyright complaints filed by the channel.
Vineeta Singh attended IIT Madras and then earned an MBA from IIM Ahmedabad, based on her LinkedIn profile. She completed her degree in electrical engineering and went on to the Indian Institute of Management Ahmedabad in 2005 to complete her MBA.
Remarkably, she finished her MBA in 2007 and led the alumni cell for a year while she was there. Vineeta Singh co-founded the subscription company FAB BAG for beauty and grooming products before launching her own cosmetics firm, SUGAR, in 2015.
The present Shark Tank India judge is wed to Kaushik Mukherjee, who concurrently co-founded Sugar Cosmetics and serves as its COO.
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Credit- Pinkvilla
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