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MUMBAI: Shemaroo Entertainment, India’s leading content powerhouse has partnered with talented singer Tochi Raina and other eminent Bollywood singers to launch bhajan renditions of classics like ‘Jai Raghu Nandan’, ‘Aisi Lagi Lagan’, ‘Raghupati Raghava Rajaram’ and ‘Mere Shyam’, amongst others.
Tochi Raina has been a very prominent part of the Hindi music industry and is most known for his famous compositions like Kabira from Yeh Jawaani Hai Deewani and most recently Do Din Ka Ye Mela from Gulabo Sitabo. The album includes bhajan renditions from other illustrious singers such as Javed Ali, Kumar Sanu, Zubeen Garg, Ash King and Shabab Sabri. The songs have been composed by Tabun Sutradhar, Surya Prakash Vishwakarma, Raees & Zain Sam and the album promises to bring peace and tranquility amidst the uncertainties and ambiguities of the current situation.
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Shemaroo Entertainment has always been deeply entrenched in the devotion ecosystem for the past decade and has carved a niche among audiences and viewers. The company has revolutionized how people consume devotional content, with their innovative offerings such as the Shemaroo Bhakti speakers. While these bhajans will always remain eternal, Shemaroo Entertainment is giving them a contemporary twist, thereby adding to the talent pool and creating a rich lineage in the devotional genre.
Commenting on the association, the talented singer Tochi Raina said, “I feel extremely grateful to lend my voice for the devotional song ‘Jai Raghu Nandan’. Shemaroo is an iconic brand and I am honored that my song has found its place on the Shemaroo Bhakti platform for millions of listeners. The experience of recording this song was very enriching, as it’s one of the first devotional songs I have ever recorded. With a large part of the country being home due to the lockdown, I wanted to work on some fresh content that would spread positivity and hope amidst the uncertainties. I hope people like the album and it finds a special place in their daily lives.”
The album will release on 4th August, 2020 across Shemaroo platforms like Shemaroo ME, Shemaroo Bhakti YouTube & social media pages, along with Shemaroo DTH services over time. It will also be available on apps and online music platforms such as Saavn, Gaana, Spotify, JioSaavn, Hungama Music, Wynk and Apple Music.
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