Sony stays steady at No 2; Star Plus gains marginally

TAM viewership data for last week is out and all the major channels have remained where they were last week barring Zee TV which has lost 14 GRPs. While Star Plus has gained only marginally (from 297 last week to 299 this week), Sony continues to be the No 2 channel. The dream run of KBC 5 continued in the second week whereas Balaji’s Bade Acche Lagte Hain jumped up one position to become 4th most watched program of the week. The top 5 programs for the week 35 (21-27 August) are Saath Nibhana Saathiya (5.2 TVR), Balika Vadhu (4.7 TVR), KBC (4.3 TVR), Bade Acche Lagte Hain (3.9 TVR) and Pavitra Rishta (3.9 TVR). India’s No 1 Hindi GEC Star Plus has emerged as the only channel to add a few GRPs this week. The channel has recorded 299 GRPs this week (last week 297). Colors which had slipped down to No 3 continued to slide a few points down as it registered 228 GRPs as against last week’s rating of 232 GRPs.