The Audience is Sharper Than Ever, and We’re Evolving to Keep Up” – Sneha Raikar on Playing Shubha Jadhav in Udne Ki Aasha

MUMBAI : In Star Plus’s Udne Ki Aasha, produced by Rahul Tewary and Rolling Tales Production, Sneha Raikar portrays Shubha Jadhav, a character whose story adds an emotional dimension to the show. For Sneha, who has been a part of the television industry for years, working on a daily soap continues to be both rewarding and challenging.

One of the benefits of working in daily soaps, she admits, is the financial stability it brings. “The financial gain is definitely helpful, and it’s good to stay busy,” she explains. But beyond that, Raikar appreciates the close-knit environment that daily soaps foster. “We’ve developed a bond on set that makes it feel like an extended family.”

With the rise of OTT platforms and social media, Sneha acknowledges that audiences today are more discerning. “The audience is very sharp these days. The ability to watch any episode at any time changes the way people interact with the story,” she notes. Television serials have evolved, from costumes and makeup to the way dialogue is delivered, to keep up with the changing expectations of viewers.

Reflecting on the differences between film and TV, she shares that working on serials requires a great deal of patience due to their extended story arcs. She notes that even with more channels and increased competition, TRP ratings remain crucial for a show’s success. “There’s a lot of competition today, and with that comes the need for more artists and technicians.”

For Sneha, Udne Ki Aasha represents her ongoing journey in the dynamic world of Indian television, where she continues to navigate the balance between traditional and emerging formats.