MUMBAI: Flipkart, India's homegrown e-commerce marketplace, in partnership with producer Guneet Monga's production house, Sikhya Entertainment, has released the trailer of their upcoming collaboration - Zindagi inShort, India's first genre-diverse digital anthology of seven short films. A roller-coaster experience, the trailer gives viewers a sneak-peek into the seven bittersweet 'slice-of-life' short films, directed and performed by some of the best talent in the country.
After the success of ‘Backbenchers’, Flipkart Video is gearing up to take the audience on an extraordinary ride through short films titled 'Chhaju Ke Dahi Bhalle', 'Nano So Phobia', 'Sunny Side Upar', 'Swaaha', 'Pinni', 'Sleeping Partner' and 'Thappad'. Monga has put Indian cinema on the global map by canvassing movies themed on subjects that may have never been attempted before. Now her production house, Sikhya Entertainment is all set to present a genre-fluid anthology, helmed by cinema-sound minds and mostly first-time filmmakers. These films touch upon themes such as standing up for yourself when it's the hardest to do so, online romance, the innocence of childhood, the confusion of old age, the construct of being loved in a marriage, infidelity and a woman owning her role in the family. The short directorials cover different stages of life and promise binge-worthy entertainment for free.
Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart, said, “Our vision for Flipkart Video is to democratize storytelling and Zindagi inShort is our first step towards that vision. We have empowered creators who have powerful ideas to come together and tell compelling stories and create an anthology that stars an array of talent - from seasoned actors to brilliant new directors. We are excited for the viewers to get a glimpse of the Flipkart Video Original as we prepare to launch it on our app on the 19th of February.”
Guneet Monga said, “Zindagi inShort is our attempt to normalise conversations about extraordinary situations in our ordinary lives. The idea is to look at these situations differently and laugh, smile and rise. We're excited to offer films that make viewers pause, register and move on with a lingering thought that holds the power to change us for good."
Zindagi inShort stars seasoned actors including Neena Gupta, Shishir Sharma, Sanjay Kapoor, Divya Dutta, Deepak Dobriyal, Swaroop Sampat, digital sensations, Srishti Shrivastava, Nidhi Singh, Rytasha Rathore and Aisha Ahmed; and new-age actors, Nakuul Mehta, Rima Kallingal, Isha Talwar and Manjot Singh. The Flipkart Video Original is spearheaded by directors Punarvasu Naik, Tahira Kashyap, Rakesh Sain, Gautam Govind Sharma, Vijayeta Kumar, Smrutika Panigrahi and Vinay Chawwal. Produced by Sikhya Entertainment for Flipkart Video, Zindagi inShort is slated to stream exclusively on the Flipkart app on February 19, 2020.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution. With a registered customer base of over 200 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, driving access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has driven us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra and Jabong, which hold prominent positions in the online fashion market, and PhonePe, India’s fastest growing digital payments platform, the Flipkart Group is steering the transformation of commerce in India through technology.
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