Trending! Is Television using Bollywood celebs to promote their shows?

MUMBAI: A year ago, Bollywood legend Rekha crooned her iconic song Ghum Hai Kisikey Pyaar Mein, for a TV show named after it. The show which featured relatively lesser-known actors turned out to be the underdog of the year, with its constant spot in the top five rated TV shows. Actor Neil Bhatt who plays Virat in the daily soap is “eternally thankful” to the actor. “I speak on behalf of my whole cast and crew; we were pleasantly surprised when we got to know that Rekha ji is coming on board. Rekha ji being a part of a show which is named after one of her iconic songs is a big thing,” shares Bhatt.

Also Read: Exclusive! I can hear a No from Mithun Chakraborty but first sent him the script: Siddharth Malhotra on how he approached Mithun for his character in Bestseller

Recently, actor Kareena Kapoor Khan turned narrator for an upcoming show Spy Bahu. The promo featured Bebo and just like the viewers even the show’s protagonist Sana Sayyad was amazed. “I was on cloud nine. I packed up (from the shoot), came home, and told everyone, ‘Losers look who is the narrator of my show’. People were like why would she promote the show and I told them ‘TV series has totally changed, it’s a different ball game now,” says Sayyad.

Also Read: Hunarbaaz: Desh Ki Shaan: Kya Baat Hai! Mithun Chakraborty and Bigg Boss contestant Neha Bhasin stump Parineeti Chopra with their sizzling performance

In the past, superstar Shah Rukh Khan also shot for the reboot of Kasautii Zindagii Kay. However, since Rekha’s appearance and the daily turning out to be a hit, this seems to be the latest fixation for the small screen. Veteran lyricist Javed Akhtar gave an ode to the TV show Wagle Ki Duniya (WKD) on its first anniversary, while musician Badshah sang the title track for Udaariyan and actor Mithun Chakraborty shared his story for Chikoo Ki Mummy Durr Kei (CKMDK). Interestingly, all of this has happened on TV in just a year.

“Bollywood actors have a certain reach and influence on people. It felt heartwarming to have Javed ji come for us. Everybody knows that if he lends his voice to anything there is a soul present in that show,” says Pariva Pranati, actor (WKD). Sayyad, adds, “Bebo is like a hardcore feminist. I’m sure her opinions will influence a lot of people. It means a lot when Kareena says this show is interesting. It makes a big difference and of course, gives us a good kickstart.” 

Credit: Hindustan times