UTV Action, your daily dose of action, dons a new avatar from today. The movie channel, dedicated exclusively to Hollywood action movies, will now showcase these movies under features like Saturday Power Premiere, Big Bang Movie, etc. The channel now has a refreshed logo and a new tagline ‘Home of the Warriors’. “With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action,” says Sameer Ganapathy, Business Head, UTV Action. The new look of the channel has been designed by Plenty, an Argentina based agency.