Viewers show their love for Star Plus as the channel surges to No. 1 with fresh content

MUMBAI : The verdict is out! Star Plus India’s leading Hindi General Entertainment Channel, has once again proven that when they do something, they do it with a big bang!

With fresh content back on air, the channel has consolidated its leadership in PHGEC with a sharp growth from 218 GRP to 246 GRP, adding a 48% viewership gap with the nearest competition. It is evident that viewers are excited to have their favorite shows back, as the channel’s weekly reach has grown from 66 Mn to 71 Mn. With the weekday primetime growing by 13% and Hotstar watch time by 30%, Star Plus current market share stands at 28%.

Since 2019, only 3 shows have launched at 2+ TVR, of which 2 belong to Star Plus (Yeh Rishtey Hain Pyaar Ke and Yehh Jadu Hai Jinn Ka). Anupamaa launched at 2.1 TVR, becoming the slot leader in its first week, watched by 20 Mn viewers.

Commenting on this momentous occasion, Channel Spokesperson said, “We pride ourselves in serving quality content which our viewers love and come back for. The numbers are a testimony of our thought-through programming and promotion strategies and we will continue to excite viewers in the days to come.”

(ALSO READ : The audience HATES Vanraj in Star Plus’ Anupamaa!)

With the World Television Premiere of Tanhaji: The Unsung Warrior on 26th July, 8 pm, the channel is all set to take over both the weekday and weekend family entertainment landscape.

(ALSO READ : Kasautii Zindagii Kay: Raunak kidnaps Shivani; Prerna warns Komolika)

Like
0
Love
0
Haha
0
Yay
0
Wow
0
Sad
0
Angry
0

About Author

Submitted by TellychakkarTeam on Sat, 07/25/2020 - 14:18

Add new comment

Tellychakkar Google News Follow
Top Stories

MUMBAI : Salman Khan's Bigg Boss 18 seems to have kicked off with a bang, capturing viewers'…

MUMBAI : Bollywood has seen an influx of fresh and promising talent, with actresses like Triptii…

MUMBAI : Bigg Boss 18 has undoubtedly captured the attention of audiences, continuing its legacy as…

MUMBAI : The latest episode of Bigg Boss 18 introduced three wildcard contestants, adding fresh…

MUMBAI : Actor Aditi Sharma is no stranger to trying new things, pushing boundaries, and stepping…

Recent Stories
Latest Videos