Zee's Saath Saath to bridge cultural divide

Zee TV is set to fill in its vacant 1.00 pm slot with a brand new show called Saath Saath Baneyenge Ek Aashiyaan. This new daily is set to commence from 10 March. Saath Saath is the story of a Delhi based Punjabi family The Singhs. The two grand-sons of the family get married to girls who are geographically and culturally poles apart from each other. One hails from a small town in Punjab while the other is an NRI (Lisa) who's been brought up across the seven seas. The story takes many turns, romantic, emotional, dramatic and purely funny when the two girls start living under the same roof. Speaking on the launch, Zee TV Business Head, Tarun Mehra commented, "We realized the need for original programming in the afternoon. Our research showed that viewers were keen to sample something fresh content and not just the repeats of prime time shows. Saath Saath…banayenge ek aashiyaan has a theme that is very new but relatable." Saath Saath brings fresh faces Tulika, Reema along with Punjabi heartthrob, Amit Tandon and Gagan Malik (Kumkum fame)