Turner-operated channels, including HBO and Toonami, are celebrating the biggest movie of the year “BATMAN v SUPERMAN: DAWN OF JUSTICE” and are pulling out all stops to make viewers a key part of the experience. The celebrations kick off with a competition to attend exclusive Red Carpet events in India and Europe, along with exclusive BATMAN vs SUPERMAN merchandise.

Toonami and HBO are both known for their innovative ways of reaching consumers and enhance their TV-watching experience. This month, there is a special treat for fanboys and girls on Toonami – TV’s “home of superheroes” – is showcasing special Batman and Superman movies on Saturdays and Sundays at 11:45am. All of Turner’s kids channels – Cartoon Network, POGO and Toonami – will also have special contests for the superhero fans that will help them win exclusive BATMAN v SUPERMAN movie merchandise.

Living up to its new brand philosophy – #LIKENEVERBEFORE – HBO, the premium English movie channel, will give the consumers once-in-a-lifetime opportunity via its new mobile app. By downloading “RUSHH”, users can enter a competition to win a chance to rub shoulders with celebrities on red-carpet premiere events in London, Delhi and Mumbai.

HBO and Turner’s WB channel will also air a spellbinding "Choose your Side" teaser, promoted across social media and numerous digital platforms. The Warner Bros. film premieres in cinemas in India on March 25.