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MUMBAI: Shark Tank India continues to be one of the most popular and successful reality shows on television, captivating audiences with its high-stakes business pitches and intense negotiations.
The show provides a platform for entrepreneurs to present their innovative business ideas to a panel of venture capitalists, known as the ‘Sharks,’ who decide whether to invest in their companies.
This season, the panel consists of some of the most influential names in the business world, including:
Aman Gupta (Co-Founder and CMO of boAt)
Anupam Mittal (Founder and CEO of Shaadi.com – People Group)
Namita Thapar (Executive Director of Emcure Pharmaceuticals)
Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics)
Peyush Bansal (Founder and CEO of Lenskart.com)
The fourth season has been performing exceptionally well, not only on television but also on digital platforms, where clips from the show frequently go viral.
In a recent episode, a Hyderabad-based health and wellness brand stepped into the Shark Tank with a promising pitch. Their company focuses on tackling chronic health conditions like diabetes and obesity, with products such as Calorie Crusher (designed to reduce carbohydrate intake) and Sugar Slayer (which helps lower blood sugar levels).
The pitch initially caught the attention of Sharks Anupam Mittal and Vineeta Singh, who were visibly impressed by the founders' knowledge and credentials.
One of the pitchers, a doctor, enthusiastically listed her numerous certifications and achievements something that eventually irritated Vineeta and Anupam, who interjected, stating that they were already convinced about the credibility of the founders.
However, the real tension arose when another co-founder shared details about his successful past ventures, including multiple businesses he had built, turned profitable, and eventually exited for large sums of money.
Upon hearing his financial success, Anupam Mittal quipped, "Why have you come here to take our seats?" hinting at his disbelief that someone so financially secure would be seeking investment.
Despite the detailed pitch, Anupam had serious concerns about the market competition. When he questioned the entrepreneurs about alternative products already available, their response failed to convince him. This scepticism spread among the other Sharks, leading to a collective decision to opt out of investing.
Anupam advised the founders to reposition their product as a weight management solution rather than a weight-loss treatment and encouraged them to conduct independent research to strengthen their business approach.
Just when it seemed like the pitch would end in disappointment, Aman Gupta and Kunal Bahl stepped in with a game-changing offer of Rs 1 crore in exchange for 5% equity.
The entrepreneurs walked away with a deal, securing the investment they needed to scale their business.
For more news and updates from the world of television, OTT, and movies, stay tuned to TellyChakkar.
(ALSO READ: Sony LIV announces special episode ‘Gateway to Shark Tank – Divyang Special’ with Jeet Adani)
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