MUMBAI: Netflix will premiere Taapsee Pannu’s latest film Haseen Dilruba on 2 July. The mystery thriller has been directed by Vinil Mathew and produced by Aanand L. Rai and Himanshu Sharma under the banner of Colour Yellow Productions. It also features Vikrant Massey and Harshvardhan Rane.

While most Bollywood producers are waiting to see the future of the theatrical medium unfold, holding on to projects, titles like Haseen Dilruba and Parineeti Chopra’s The Girl On The Train had committed to the streaming route even before the second covid wave hit India.

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Trade analysts and entertainment industry experts said digital has emerged stronger than ever before during the pandemic and is unlikely to go away any time soon, despite theatre owners urging filmmakers to release films for big screens to help in the recovery of the industry. Further, the economics make sense. Producers may not see sense in spending an additional ₹8-10 crore for publicity and advertising on a film made on a budget of ₹15 crore when a streaming platform is ready to cough up around ₹20 crore with no distribution or marketing costs for the producer.

Netflix has also grabbed Kartik Aaryan’s Dhamaka, while Farhan Akhtar’s Toofan will be available on Amazon Prime Video.

SOURCE - MINT

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