MUMBAI: In the wake of the 21-day lockdown, Actor-Entrepreneur Sachiin J. Joshi pledges his support to the Government’s employees and social workers who are at the forefront of action to serve humanity. With Big Brother Foundation as his passion project, Sachiin decided to provide warm, nutritious meals to active police men and municipal workers.

So who are the people the Big Brother Foundation is catering to? “The police patrolling the city, the doctors, nurses and paramedics at the hospitals, the municipal workers ensuring timely supply of essentials and 24*7 water supply, the traffic police force along with the other forces who ensure that the lockdown is strictly adhered to,” says Sachiin J.Joshi. "The Collector office or police inform us  about the area they need food at, on the same day an hour prior and as per requirements and we do the needful," elaborates a Big Brother team member.

Sachiin J. Joshi who is stuck in Dubai since the lockdown and is coordinating workings of the foundation from there, elaborates, "My team of managers in India are working as per my instructions. My hotel’s chefs are getting the much-needed help in preparing food from our factory’s labour force. They’re equipped with all the essential safety gear. We’re trying to do our best, especially for the people battling hunger since days and walking back home because there is no mode of transportation. The sad part is that the smaller towns and villages of Maharashtra, Rajasthan, Gujarat and NCR-Delhi are unable to get the necessary ration. We are helping them too."

Adds Urvashi Sharma, Sachiin J. Joshi's better half who is supervising the operations from home terrain, “I’m in India and in touch with everyone on a daily basis to help monitor the proceedings. My husband and our entire team is working selflessly to do our best! It is important to be humane and compassionate during such testing times. We need to set an example for our coming generations.  

Set up in 2012 as a not for profit initiative, Big Brother Foundation is the passionate endeavour of social visionary Sachiin J. Joshi, for empowering underprivileged children and women in rural India. The total cost estimated for the entire exercise during the lockdown could go up to Rs. 3 crores. "We are planning to do it for all the 21 days of lockdown. While people prefer donations, I would like to help hands-on," wraps up Sachiin J. Joshi.